Email and Content Marketing Strategist

As an Email and Content Marketing Strategist at Online Optimism, we expect you to serve as a mid-level role in client success for our Search + Content Department. You will work directly under our Director of Search and Content while further developing your abilities to handle larger accounts. This position requires strong copywriting skills, creative marketing thinking, and is best paired with an ability to analyze data to inform your work.

We offer a hybrid work environment where you can choose to work in-office at our headquarters in New Orleans, at a paid coworking space in your city of choice, or at home every day. You may work either CT or ET time zones.
 

What You’ll Be Doing:

• 25% Email marketing management, including newsletter writing, drip funnel set-up, and implementation of new email campaigns, as well as analysis of campaigns.
• 25% Organic content marketing, including writing and publishing blog posts, service pages, white papers, and other written content on behalf of clients, as well as analysis of past content marketing work for improved performance.
• 20% SEO, including keyword research and implementation, on-site SEO, and link building, as well as analysis of past SEO work for improved performance.
• 15% Working on Online Optimism’s own content marketing, including blog creation and email newsletters.
• 10% Client communication duties, supporting our Account Executives in communicating about your work with clients.
• 5% Always Optimizing – work going toward improving the department over time.
   

WHO ARE WE LOOKING FOR?

If you’re looking for a place to grow where your work (and you) will be appreciated and rewarded, you’ll find a home at Online Optimism.

You must have at least:

• 2+ years of email & content marketing experience.
• Excellent written and verbal communication skills, with the ability to craft engaging copywriting.
• Knowledge of email marketing and content marketing best-practices.
• Experience using at least 2 different email marketing platforms.
• A passion for helping organizations across industries succeed through content marketing & email.

In addition, the strongest candidates will have:

• Experience with Hubspot, Mailchimp, Slate, AWeber, and Constant Contact.
• Experience utilizing SEMrush in particular, or other SEO tools (Moz, Ahrefs, etc.).
• Knowledge and experience using SEO best practices.
• Analytical experience, with Google Analytics or a similar platform.
• Previous work communicating email and content marketing progress with clients.
• Digital marketing certifications or a degree in marketing, English, or communications.
• Portfolio showcasing previous digital marketing campaigns and content and email marketing work.

To be considered, you must apply via the external application link through Handshake.

WHAT'S IT LIKE TO BE AN OPTIMIST?

As a full-time employee, you’ll receive all the benefits that a career at Online Optimism gets you. They’re fully detailed on our Careers page, but an overview is below:

Job Compensation

• $50,000 base annual salary paid weekly.
• Additional technology stipend of $1,000 / year (also paid weekly).
• SIMPLE IRA plan with 3% matching.
• Potential additional $1,200 in earned bonuses depending on achieving your KPIs (discussed three times a year).

Insurance and Wellness

• Health insurance for you and your dependents. Online Optimism covers $225 / month, and has three plans for you to choose from.
• Dental insurance for you and any dependents – Online Optimism covers $20 / month.
• Vision Insurance: We cover 100% (we look at a lot of screens, y’all) which is $75.12 at the lowest (one person, no dependents) to $221.64 at the highest (family plan). Our plan (at most stores) covers new glasses & frames up to $200 / year.
• Short term disability for 16 weeks, 100% covered by Online Optimism.
• Life Insurance ($10,000 policy), 100% covered by Online Optimism.
• EAP (Employee Assistance Program) through ComPsych. While this offers a few benefits, the most common one is its allowance of up to three therapy sessions per life event.

All of your insurance begins on the 1st of the month following your first day of employment. You can see estimated costs for your insurance plan via our handy-dandy calculator, here. Please note that our annual insurance renewal is June 1st, 2024, and we’re switching from covering 50% to set amounts at that time as well, so your actual plans/cost will differ a bit from what you see.

Raises & Additional Compensation

• All employees receive raises at least annually, and our high-performers have earned raises two to three times a year in the past.
• All employees receive holiday bonuses. The amount depends on our company’s success throughout the year.

PTO & Holidays

While financial compensation and insurance is important, we believe that your time spent outside of work is often just as important to maintaining a health balance – one of our values is Work is work, not life. This position will receive:

• PTO (in additional to unlimited sick time):
  • You’ll begin accruing PTO on your first day at our normal rate which equals 15 days of PTO per year.
  • While you’ll be accruing PTO, we don’t allow PTO to be used your first 60 days. (You will receive our standard holidays.)
  • Any vacation time will roll over to the next year (with a cap of 15 days).
• Summer Fridays, four half days throughout June to August. You'll receive these in subsequent years.
• Half day for your birthday (available anytime your birthday week).
• Unlimited sick time for physical or mental wellbeing. This includes unlimited time for things including bereavement, mental health days, miscarriages, or any reason our Optimists believe they won’t be working at 100%.
  • If for some reason a medical procedure isn’t available near you, we will also fly you to our DC offices and pay for a night’s hotel stay, no questions asked – you can read more about our out-of-state medical leave policy here, rolled out in June, 2022.
• 14 holidays per year, including: New Year’s Day, Mardi Gras Tuesday (+ the previous Monday and Friday)*, Good Friday*, Memorial Day, Juneteenth, July 4th, Labor Day, Thanksgiving, Black Friday, Christmas Eve*, Christmas Day*, New Year’s Eve.
  • The 6 religious holidays, marked with an *asterisk*, may be shifted around per employee’s wishes.
  • Holidays which fall on weekends are moved to the business day before or after.

An Optimistic Work Environment

We work hard to create a supportive, optimistic environment. This includes:

• Our office hours are 9-5, Monday – Friday. You will be able to have flexible work hours including 8-4, and 10 – 6.
• We have an in-place policy that we don’t require employees to check their email while outside the office. We believe strongly in maintaining a work/life balance.
• Our “You Do You” remote work rule means that you get to choose whether you come into our beautiful offices, or work from home each day.

We also like to think we have a pretty great office culture. We have the usual fun stuff, and then go far above and beyond what you might be expecting:

• Casual dress code
• Top of the line computers to work on.
• We offer free web hosting to any Optimist.
• We have a 200% employee donation match program called Donate, Elevate.
• We provide quarterly volunteer opportunities, and allow staff paid time out of their day for opportunities of their own (or as a poll worker).
• Gifts for everyone on a new client account, or website launch.
• We cover the cost of any networking groups or events related to your career or skills that you want to work on.
• We enjoy an annual retreat together.

Additional Long Term Benefits

• After your first 12 months of employment, you’re eligible for paid maternity or parental (adoptive) leave every twelve months, rolling. Paid is 100% your base salary. It is sixteen weeks paid maternity leave, and eight weeks of paid leave for adoptions/paternity.
• In your third year of employment, we’ll send you to a conference related to your field of study within the U.S., all expenses paid.
• After 5 years of employment at Online Optimism, we extend your PTO from 15 days to 20.
• After 10 years of employment at Online Optimism, we’ll provide you with an additional 3 week sabbatical.

We have no non-compete. You should only be at Online Optimism if you believe it’s the best opportunity for your career at this time.

Lastly, we’re very confident that everyone who receives one of our offers is going to be a great fit at Online Optimism. If, however, you don’t think it is after 60 days, no problem, we’ll offer you a buyout package. This means that we’ll offboard you over the next week (with insurance til the end of the current month), pay you a $2,000 severance package (after receiving our equipment back,) and wish you the best in your career somewhere else.

Again, to be Considered, You Must Apply through the external application link through Handshake.