Integrated Marketing and Communications Director

Integrated Marketing & Communications Director for Student Success

Oregon State University

Department: VP Univ Relations & Mktg (NIA)

Appointment Type: Professional Faculty

Job Location: Corvallis

Recommended Full-Time Salary Range: $86,688-$151,764

Job Summary:

University Relations and Marketing is seeking an Integrated Marketing and Communications Director for Student Success. This is a full-time (1.00 FTE), 12-month, professional faculty position.

Reporting to the Vice President of University Relations & Marketing, the Integrated Marketing and Communications Director for Student Success works with the Vice Provost for Student Affairs, Associate Vice Provost for Student Affairs, Senior Associate Vice Provost & Dean of Students, Vice Provost for Educational Ventures and other leaders across 11 colleges and divisions to develop and execute comprehensive marketing and communications plans that create awareness, advance reputation and understanding of the university's educational mission and organizational impact in achieving student success goals and targets outlined in its strategic plan.

As Oregon's land-grant university with education and outreach programs in all 36 counties, Oregon State University is continuously adapting to the rapidly evolving needs of learners and communities by strategically expanding academic programs and credentials and delivering them fluidly across Oregon State's campuses and education platforms. This includes building on the scale and reputation of Ecampus, which is consistently ranked among the top 10 online universities in the nation and serves a growing number of degree-seekers of all ages. Through curriculum, teaching, experiential learning, academic support and career development, the university is deeply committed to the principle that every student we admit — in person or online — should achieve their goal to graduate. We are not gatekeepers; we are enablers. As an institution established in the public trust, we have the privilege and responsibility to expand access to highest quality education, keep open pathways to academic success and to do all we can to provide every student with the support necessary to succeed.

As part of University Relations and Marketing (URM) and with access to expertise, capabilities and channels within URM, this position acts as a key leader, consultant and advisor to administrators, faculty, students and staff on marketing and communications best practices, engagement strategies, consumer awareness, earned media, thought leadership, sponsorships, and digital and social media. With excellent facilitative leadership and project management skills, the position directs enterprise-wide marketing and communications campaigns, and regularly monitors integrated marketing communication plans and tactics to ensure maximum effectiveness.

The Director of Integrated Marketing & Communications for Student Success advances the mission of the university by designing, implementing, and collaborating on integrated marketing and communications campaigns that establish and promote positive, productive relationships between the University's alumni, professional, industry, legislative, and student constituencies. They ensure relationships for the University and outreach strategies that advance our student success story are designed strategically, developed, nurtured, maintained, and in alignment with current and future academic, research and economic development goals for the University.

Why OSU?

Working for Oregon State University is so much more than a job!

Oregon State University is a dynamic community of dreamers, doers, problem-solvers and change-makers. We don’t wait for challenges to present themselves — we seek them out and take them on. We welcome students, faculty and staff from every background and perspective into a community where everyone feels seen and heard. We have deep-rooted mindfulness for the natural world and all who depend on it, and together, we apply knowledge, tools and skills to build a better future for all.

FACTS:

• Top 1.4% university in the world

• More research funding than all public universities in Oregon combined

• 1 of 3 land, sea, space and sun grant universities in the U.S.

• 2 campuses, 11 colleges, 12 experiment stations, and Extension programs in all 36 counties

• 7 cultural resource centers that offer education, celebration and belonging for everyone

• 100+ undergraduate degree programs, 80+ graduate degrees plus hundreds of minor options and certificates

• 35k+ students including more than 2.3k international students and 10k students of color

• 217k+ alumni worldwide

• For more interesting facts about OSU visit: https://oregonstate.edu/about

Locations:

Oregon State has a statewide presence with campuses in Corvallis and Bend, the OSU Portland Center and the Hatfield Marine Science Center on the Pacific Coast in Newport.

Oregon State’s beautiful, historic and state-of-the-art main campus is located in one of America’s best college towns. Corvallis is located close to the Pacific Ocean, the Cascade mountains and Oregon wine country. Nestled in the heart of the Willamette Valley, this beautiful city offers miles of mountain biking and hiking trails, a river perfect for boating or kayaking and an eclectic downtown featuring local cuisine, popular events and performances.

Total Rewards Package:

Oregon State University offers a https://hr.oregonstate.edu/benefits/prospective-employee with benefits eligible positions that is designed to meet the needs of employees and their families including:

• Medical, Dental, Vision and Basic Life. OSU pays 95% of premiums for you and your eligible dependents.

• Free confidential mental health and emotional support services, and counseling resources.

• Retirement savings paid by the university.

• A generous paid leave package, including holidays, vacation and sick leave.

• Tuition reduction benefits for you or your qualifying dependents at OSU or the additional six Oregon Public Universities.

• Robust Work Life programs including Dual Career assistance resources, flexible work arrangements, a Family Resource Center, Affinity Groups and an Employee Assistance Program.

Future and current OSU employees can use the https://hr.oregonstate.edu/benefits/new-employees/benefits-calculator to learn more about the full value of the benefits provided at OSU.

Key Responsibilities

90% Integrated Marketing & Communications Strategy and Planning

• Designs, implements, and oversees comprehensive marketing and communications plans and tactics to meet specific research and innovation organizational growth, reputation and brand goals across the university Creates opportunities, implements and engages in external relationships, programs, collaborations and events that support the university’s strategic initiatives and student success reputation goals, including but not limited to industry partnerships, community partnerships and/or alumni relationships.

• Segments and addresses specific opportunities and success outcomes with alumni, donors, peer organizations, professional societies and conferences, legislative representatives and government agencies, industry partners, traditional media, social media, prospective faculty and students. Responsible for cultivating and maintaining relationships with these contacts. Develops communications initiatives and messaging to facilitate, increase, and advance the mission with stakeholders statewide, nationally and internationally. Includes developing differentiators and value propositions related to various components of the plan.

• Represents the division, college, and profession at events, workshops, seminars, and other external as needed.

• Provides counsel to and project management leadership on behalf of executive leadership on complex and sensitive internal and external initiatives, including policy, budget, or stakeholder relationship implications.

• May track, frame, and assist in the engagement of the division, college, or department with state and federal governmental agencies in collaboration and cooperation with the University government relations team.

• Drafts internal and external communications, including copy for marketing and communications collateral and web content.

• Provides strategic direction and collaborate extensively with URM teams to support tactical implementation of marketing communications strategies.

• Oversees the successful execution of marketing communications plans within target budget and timelines ensuring tactical execution remains tied to plan objectives and strategies.

• Works with analytics, closely monitor plan results and regularly report back to college and administrative leaders.

10% Other duties as assigned

What You Will Need

• Bachelor’s degree in marketing, communications, business, business administration or a related field.

• Five years of related experience in communications, marketing communications or marketing with demonstrated experience in driving the implementation of strategic communications plans and tactics.

• Work experience should include participation in communications plan development and expertise in tactics that range from developing collateral material to digital content to highly targeted, audience-specific initiatives.

• Excellent writing, communication, and presentation skills a must. Must be highly organized and show attention to detail. Ability to inspire confidence, earn trust and collaborate in a way that builds relationships.

• Demonstrated understanding of diversity, equity and inclusion concepts and issues as they apply to marketing and communications strategies and tactics.

This position is designated as a critical or security-sensitive position; therefore, the incumbent must successfully complete a criminal history check and be determined to be position qualified as per University Standard: 05-010 et seq. Incumbents are required to self-report convictions and those in youth programs may have additional criminal history checks every 24 months.

What We Would Like You to Have

• Master’s degree, certificate or demonstrated commitment to continuing education in marketing, communications, business or business administration.

• Seven years of related experience in communications, marketing communications or marketing with demonstrated experience in driving the implementation of strategic communications plans and tactics.

• Experience working with research, education and community programs in an academic environment or large nonprofit preferred.

• Second language proficiency preferred

Working Conditions / Work Schedule

This position is eligible for a Hybrid working arrangement, conditions to be approved by the supervisor.

Special Instructions to Applicants

To ensure full consideration, applications must be received by July 26, 2024. Applications will continue to be accepted after the full consideration date, until a sufficient applicant pool has been achieved or the position is filled. The closing date is subject to change without notice to applicants.

When applying you will be required to attach the following electronic documents:

1) A resume/CV; and

2) A cover letter indicating how your qualifications and experience have prepared you for this position.

You will also be required to submit the names of at least three professional references, their e-mail addresses and telephone numbers as part of the application process.

For additional information please contact: Oscar Zepeda, oscar.zepeda@oregonstate.edu, 917-349-9637

OSU commits to inclusive excellence by advancing equity and diversity in all that we do. We are an Affirmative Action/Equal Opportunity employer, and particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.

OSU will conduct a review of the National Sex Offender Public website prior to hire.

OSU is a fair chance employer committed to inclusive hiring. We encourage applications from candidates who bring a wide range of lived experience including involvement with the justice system. This job has “critical or security-sensitive” responsibilities. If you are selected as a finalist, your initial job offer will be contingent upon the results of a job-related pre-employment check (such as a background check, motor vehicle history check, sexual misconduct reference check, etc.). Background check results do not automatically disqualify a candidate. Take a look at our https://hr.oregonstate.edu/careers/background-checks website including the https://hr.oregonstate.edu/careers/candidates section for more details. If you have questions or concerns about the pre-employment check, please contact OSU’s Employee and Labor Relations team at employee.relations@oregonstate.edu.

To apply, please visit: https://apptrkr.com/5361186

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