Marketing Summer 2024 Internship
Summer 2024 Marketing Internship
Blue Shield of California’s mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that truly serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our comprehensive approach to diversity, equity, and inclusion combines a focus on our people, processes, and systems with a deep commitment to promoting social justice and health equity through our products, business practices, and presence as a corporate citizen.
Blue Shield has received awards and recognition for being a certified Great Place to Work, best place to work for LGBTQ equality, leading disability employer, one of the best companies for women to advance, Bay Area’s top companies in volunteering & giving, and one of the world’s most ethical companies. Here at Blue Shield of California, we are striving to make a positive change across our industry and the communities we live in – join us!
About Our Internships
Our paid internship program is thoughtfully curated to provide students experience and exposure to the health professional industry. Interns will be given the opportunity to get hands-on experience with real work projects, build meaningful relationship and connections within the organization, and experience our mission and enterprise goals through our program curriculum centered on our leadership model (Personal, People, Thought, and Results Leadership). To see more about our internship program, check out this video.
Our Summer 2023 Internship is June 10-August 16, 2024.
Application Timeline:
Now-October 15th: Invitation to complete Pre-Recorded Video Interview
October 15th-filled: 2nd round interviews & offers made.
As interns at Blue Shield of California, interns:
- Participate in impactful projects during their 10-week program
- 10-week curriculum designed to familiarize interns with BSC, leadership development, exposure to the health care industry, and more
- Are invited to participate in BSC employee events such as Employee Resource Groups, Employee volunteer activities, and more.
Your Role
The Marketing team oversees our digital customer experience, brand, employer market core business, Medicare marketing, customer acquisition, specialty markets, and Trio Human Maintenance Organization (HMO) marketing functions and responsibilities at Blue Shield. The Marketing Intern will report to the marketing manager. In this role, you will be providing project specific analytical and implementation support and contribute to strategy development for our marketing teams.
Your Work
In this role, you will:
Own and drive specific marketing initiatives including contributing to strategy development and leading tactical implementation.
Establish an understanding of the key strategic partners in health systems organizations, along with their critical success factors to drive to specific business objectives
Understand marketing principles and demonstrate ability to apply them strategically and tactically in the heavily regulated health insurance market.
Develop and analyze key data for understanding the business landscape along with the individual health systems being targeted
Provide critical marketing and project management support to the Commercial Marketing and Communications teams on key bodies of project work. Responsibilities include serving as the point of contact on projects, managing project plans and dashboards, budget tracking and reporting, event logistics, content development and tactical support, assistance with documenting operating model processes, and serving as a liaison to gather information for the team.
Examples of previous intern projects include:
- Creating resources and tools to improve overall member experience
- Updating and optimizing Blue Shield of California’s Coverage LinkedIn Page
- Enhancing Sales Library and creating additional resources as needed
- Conducting research on current marketing tools in comparison with market and industry trends
Your Knowledge and Experience
Required Qualifications:
- Currently pursuing undergraduate or graduate degree in business, marketing, finance, health care or related field
- Must reside in the state of California for the duration of the internship
- Preferred Qualifications:
- Currently pursuing graduate degree in business, marketing, finance, health care or related field
- Knowledge of healthcare ecosystem; health plan and payer economics
- Consulting and/or managerial experience
- 2-4 years project management experience working with cross-functional teams (paid roles, internships, volunteer experience, etc.)
Our Values
Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short
Human. We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes
Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals
Physical Requirements
Office Environment - roles involving part to full time schedule in Office Environment. Due to the current public health emergency in California, Blue Shield employees are almost all working remotely. Based in our physical offices and work from home office/deskwork.
Equal Employment Opportunity
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.