Marketing Specialist - Exteriors
As the Marketing Specialist – Exteriors, you will play an integral part in marketing support to our exterior building products business initiatives and growth goals for our LBM & Warehouse ’71 DIY business units. This is an on-site position based out of Batavia, IL branch but will be highly collaborative with Product Management, Sales, Corporate Marketing, and IT Teams across our branches.
Job Description:
This role will be responsible for development, design and management of marketing materials, digital/print communications, campaigns, and other related marketing support functions for our LBM & Warehouse ’71 DIY business units.
Responsibilities:
- Create, manage, and execute marketing campaigns and materials that support our sales efforts and improve audience communication and brand recognition:
- Work closely with business unit and product managers to align on specific campaigns and materials including purpose, audience drivers, and approval prior to distribution
- Create content for white papers, blogs, and web pages with direct and downstream audiences with SEO in mind
- Collaborate with email/social media specialist to create B2B & B2C email and social media campaigns and sales rep specific emails to drive lead generation, nurture prospects and build brand recognition
- Maintain content on corporate websites related to LBM (B2B) and Warehouse ’71 (B2C) products so it is relevant, up-to date, presented effectively, and optimized for lead conversion
- Collaborate on digital advertising development and ad placement for Warehouse ’71
- Develop reporting and analytics to continually optimize campaigns for higher lead development
- Develop, design, and manage creative assets to align with initiatives for internal and external stakeholders, including but not limited to:
- Catalog and Price Books
- Product and Color Launches
- Invitations and Flyers
- Sales Programs and Promotions
- Presentations
- Ads
- Videos
- Web Assets & Updates
- Graphics and Images
- Signage
- Training Materials
- Communicate with sales teams to ensure awareness of marketing programs and have the right tools for success
- Assist in the execution of product launches, tradeshows and events
- Participate in marketing and product update presentations
Qualifications and Skills:
- 2+ years’ in product marketing role, preferably with building product experience
- 2+ years’ experience, graphic design, content development, creative messaging, and campaign development for both B2B and B2C markets
- Advanced Adobe Creative Suite experience (InDesign, Illustrator, PhotoShop, PremierPro) required
- WordPress, HTML, E-commerce platform, CRM, Microsoft Office 365 experience preferred
- Ownership attitude with ability to manage multiple projects simultaneously and be highly collaborative with other teams
- Exceptional organizational, planning and project management skills
- Strong technical, analytical, critical thinking and problem-solving skills
Physical Requirements/Environment:
- Office environment, extensive computer work, sitting for long periods of time
- Ability to travel, if required (Less than 10%)
- Ability to lift 50 lbs.