Stewards VISTA: Ice Age Trail Alliance - Partnership Coordinator
The Ice Age Trail Alliance believes the 1,200-mile-long Ice Age National Scenic Trail is a place where all people can enjoy and embrace the unique natural landscapes and cultural histories of Wisconsin, while finding physical and mental renewal in a peaceful setting, and an enduring spiritual connection to the land. In addition to the personal wellness and motivation one finds on the Trail, the broader community benefits from this resource. Indeed, the characteristics of the Trail are the same forces which create a variety of economic development streams communities may capitalize upon. As the Trail winds through the state, it passes some of the most low-income counties. These remote areas also hold some of the most natural beauty.
A VISTA member will create a bridge between promoting the Ice Age Trail and the positive societal and economic impacts created when visitors visit and locals embrace these iconic spaces. Activities will vary, but most certainly will include a strong social media presence to promote the positive impacts the Ice Age Trail can have on local economies. In essence, they will bridge the gap between a declining agricultural economy and an increase in ecotourism related to outdoor recreation.
Member Duties: Create itineraries highlighting recreational opportunities and attending businesses in the northern region of the state with the intent to drive tourism dollars this less wealthy but beautiful area. Promote the 41 Ice Age Trail segments located in the nine northern counties with a weekly feature to highlighting these segments, one at a time. Identify opportunities for tourism based on experiencing a range of activities along the Ice Age Trail in remote areas of the state. Assist in the preparation and submission of grant proposals to secure future funding in support of organizational activities. Use data and research to identify and implement best practices in engaging the next generation of volunteers. Work directly with the Alliance’s Director of Marketing and Community Relations to integrate findings from above with the existing communications strategies of the Alliance to drive awareness and tourism dollars to economically depressed counties along the Trail.