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Content Marketing Coordinator

Content Marketing Coordinator—Kegerreis Digital Marketing

Kegerreis Digital Marketing is the sister company to the 11th largest billboard company in the US  (www.kegerreis.com), with coverage in 7 states and 67 counties, including Danville, VA, site of its pending corporate headquarters.  We are a privately owned, progressive multi-media company with plans for significant additional growth. Culturally, all KDM team members value diversity, listening, respect, humility, self-improvement, constructive criticism, curiosity, excellence, humor, and fun. It is a safe space for all employees. 
In this role, you will develop, coordinate, schedule, and monitor content writing across multiple digital and traditional marketing platforms. The content marketing coordinator position is entry level professional digital marketing work. Selected candidates will receive extensive training to enable career progression in more specialized digital marketing roles.
Key Responsibilities for Content Writer
·      Produce well-researched content for publication online and in print
·      Organize writing schedules to complete drafts of content or finished projects within deadlines
·      Utilize industry best practices and familiarity with the clients’ missions to inspire ideas and content
·      Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
·      Coordinate campaigns and outsourced work for backlink building and jobber writing assignments.
·      Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
·      Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
·      Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
·      Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Ideal Qualifications for Content Writer:
·      Proven record of excellent writing demonstrated in a professional portfolio
·      Impeccable grasp of the English language, including idioms and current trends in slang and expressions
·      Ability to work independently with little or no daily supervision
·      Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
·      Ability to work on multiple projects with different objectives simultaneously
·      Strict adherence to the style guides of each company and their policies for publication
·      Good time management skills, including prioritizing, scheduling, and adapting as necessary
·      Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
·      Familiarity with analyzing client's requirements and brand image, products, and services
·      Familiarity with Reddit, Twitter, Quora and other popular content rich marketing platforms
·      Ability to write in formal business English, Social English and Technical Writing.
 
Minimum Qualifications:
Prefer Familiarity with Google Ad Words, Local Service Ads and Display Ads.
·      Familiarity with Google Analytics and/or Google Big Query
·      Familiarity with A/B Testing of ad performance and data analysis.
·      Familiarity with Social Media Advertising Platforms (Facebook/Tik Tok/ Snapchat, etc.)
·      Familiarity with Microsoft 360 (Word, Powerpoint, Excel etc.)
·      A Bachelor’s Degree and/or current enrollment or certification from a Digital Marketing Bootcamp.
Accountabilities/Responsibilities:
·      Evaluate and optimize ad campaigns for a variety of domains and clients
·      Collaborate with brand marketers and company leadership
·      Gather, organize, and upload creative assets across multiple platforms and portals.
·      Schedule, monitor and optimize campaigns.
·      Communicate campaign performance and results.
Location of Work:
·      Company office is located Danville, VA

Position Type:
·      Full-Time Entry Level Professional Work