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Jr. Digital Marketing Specialist - Strategy Track {Top 5 Employer in PA}

Hi there! We're WebFX, a full-service digital marketing agency based in the US (but with a global presence) and we'd love to meet you! We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time.

Why Choose WebFX?

- We've been named the Best Place To Work in Pennsylvania 8 years in a row 🎉
- We're expanding! New offices in Guatemala, South Africa, St Petersburg FL, Lancaster PA (and York, PA coming in 2023) 🌱📈
- Prior knowledge/experience is not required for any of our roles, we provide all of the training and tools necessary for you to be successful!
- Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
- Love animals? Cool, so do we! That's why we have a Pet Friendly Office 🐶
- Profit Sharing 💰 
- Need that caffeine fix? On-site cappuccino machine, Little Amps Coffee Bar (with a barista!) & Tea Bar ☕
- On-site Yoga sessions
- On-site Fitness Center 🏋️‍♀️
- 150% Company Match Of Personal Charity Donations
- Supplemental Insurance
- 100% Company Match 401K 💰 
- Generous Paid Time Off 🏖
- Employee Wellness Program
- Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books 📚
- Humanitarian Trips ✈️
- Health/Vision/Dental Coverage
- New Parent Support 👶🏿👶
- Dressing up everyday not for you? We get it! Enjoy our Casual Dress Code
- Home Buyer Program 🏡
- Personal Desk Fund 💰 
- Green Commute Benefits
- Pawternity Leave 🐱
- Merit-based promotions (we promote from within, you will move up and grow here!)





What We're Looking For


Desired Education
  • Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)

General Knowledge
  • Solid understanding of the Internet
  • Solid understanding of basic copywriting
  • Solid web copywriting skills

Experience
  • Should have customer service experience in any industry
  • Part time/summer job/internship experience is a must
  • Basic HTML experience (a plus)
  • Advertising agency experience (a plus)
  • Any digital marketing experience (a plus)
  • Experience with Google Analytics (a plus)

Qualities
  • Stays up to date on new changes to the web and actively reads several blogs
  • Professional, dependable, solid work ethic
  • Detail-oriented
  • Self-motivated
  • An eye for detail
  • Dedication to quality and high level of follow through
  • Approaches problem solving proactively and in a professional manner
  • Excellent time/project management skills
  • Solid analytical skills and ability to make decisions based on data
  • Creative problem solving abilities
  • Ability to meet deadlines
  • Outstanding written communication skills








What You'll Do


Responsibilities
  • Optimizing client website for search engines (on-page SEO)
  • Working under senior digital marketers and supporting them on some of our largest campaigns and client accounts
  • Developing SEO content strategy for our copywriting team to create
  • Creating digital marketing campaign reports
  • Analyzing competitors’ websites and online marketing initiatives
  • Managing client SEO and PPC campaigns
  • Correcting technical issues on the backend of websites
  • Optimizing web content for keywords related to customer products and services
  • Managing email marketing campaigns
  • Performing A/B, website usability, and website conversion rate testing
  • Driving client success on the web

Percentage Breakdown
  • 5% analyzing clients’ competitors
  • 10% writing ad copy, emails, etc
  • 10% creating revenue, ROI and traffic reports for client campaigns
  • 10% client strategy and analytics
  • 15% managing other digital marketing campaigns - i.e. Email, CRO, etc.
  • 15% building/developing content strategy
  • 15% managing client ad campaigns
  • 20% updating website content
  • Note: The Jr. Digital Marketing Specialist- Strategy Track is not a client-facing position

Training
  • Our “Bootcamp” web marketing training program will be provided for new WebFX “family members”.
  • On-site, state-of-the-art training amenities to facilitate departmental trainings, trend watch reports, and monthly Lunch-and-Learns








What You'll Get


Opportunities for Growth
  • WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.

Compensation
  • $42,500 to $45,000 (potentially higher based on work experience)
  • GPA 3.8+ : Add up to $3k to high range
  • Elite college or university & graduation with high honors: Add up to $3.5k-$5k to high range


Check out our culture on social media:

We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? Great! Apply now!

*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!