Jr. Digital Communications Account Manager {Top 5 Employer in PA}

What We're Looking For

• Bachelor's Degree in marketing, Advertising, Business, Journalism, Communications, Information Systems, or Statistics (GPA above 3.4)

• Solid understanding of the Internet
• Solid understanding of basic copywriting
• Solid web copywriting skills

• Should have customer service experience in any industry
• Part-time/summer job/internship experience is a must
• Basic HTML experience (a plus)
• Advertising agency experience (a plus)
• Any digital marketing experience (a plus)
• Leadership/management experience relating to coordinating the work-flow and deadlines of others (a plus)
• Experience with Google Analytics (a plus)

• Stays up to date on new changes to the web and actively reads several blogs
• Professional, dependable, solid work ethic
• Detail-oriented
• Self-motivated
• An eye for detail
• Dedication to quality and high level of follow through
• Approaches problem solving proactively and in a professional manner
• Excellent time/project management skills
• Solid analytical skills and ability to make decisions based on data
• Creative problem solving abilities
• Ability to meet deadlines
• Outstanding written communication skills

What You'll Do

• Perform research to establish a strong understanding of client’s business goals and propose solutions and strategies that meet their needs and drive their success on the web
• Generate and provide resources to educate clients on the value of digital marketing strategies, and actions involved to meet their goals
• Identify digital marketing opportunities for clients, and lead testing processes
• Manage ideation, planning, and execution efforts of CRO special projects. I.E. Design specs, freelancer contributions, etc.
• Perform A/B, website usability, and website conversion rate testing
• Interpret web analytics, demographic data, market research, and buyer behaviors as they relate to CRO efforts. Generate and execute strategies as they relate to findings
• Prepare monthly digital marketing campaign reports
• Correct technical issues on the backend of websites
• Champion CRO best practices for clients

• 5% analyzing clients’ competitors
• 5% working in the backend of websites/fixing technical issues
• 10% managing external resources for CRO projects (i.e. Freelancers)
• 10% creating reports for client campaigns
• 15% analyzing data, identifying deliverables
• 25% client strategy and analytics
• 30% performing and analyzing A/B testing and other assessments

• Our "Bootcamp" web marketing training program will be provided for new WebFX "family members."
• On-site, state-of-the-art training amenities to facilitate departmental trainings, trend watch reports, and monthly Lunch-and-Learns

What You'll Get

• WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.

• Digital Marketing Research Consultant
• Director of Digital Marketing
• Sr. Digital Marketing Research Consultant

• $43,500 to $46,500 (potentially higher based on work experience)
• Potential additional bonus may be offered for GPA's of 3.8+
• Potential additional bonus may be offered for attending an elite college or university & graduate with high honors

• Digital marketing, online marketing, paid advertising, search marketing, inbound marketing, web marketing, content marketing, PPC, SEO, SEM, blogging, customer service, writing, editing, research, communications, entry level, etc.