Marketing Coordinator
Are you someone who is digital marketing-obsessed? Are you looking for a position where you can channel both your analytical and creative sides? Do you want to make an impact greater than yourself (alongside some truly amazing people)? Keeping Current Matters is looking for an eager Marketing Coordinator to join our team!
The KCM Vision:
We believe every family should feel confident when buying and selling a home.
Since 2007, KCM has been partnering with real estate agents to educate their clients on the process of buying and selling a home. We believe in education. When real estate agents are equipped with hyper-relevant, easy-to-understand, powerful insights about the housing market, they're empowered. They're able to help their clients make decisions they feel proud of.
If...
You love to learn. You stay up to date on the ever-changing world of marketing. You love to test new marketing concepts and continuously explore untapped areas.
You are detail-oriented. You are the person who can spot typos in the text you’re reading, you love to fact check, and understand the importance of the little things.
You’re organized. No ‘t’ is left uncrossed nor ‘i’ left undotted under your watch. You stay on top of it all and love juggling lots of different balls in the air.
You’re resourceful. You don’t know the meaning of the words, “I don’t know how,” or “I can’t.”
You find the answer and do everything you can to overcome obstacles.
You’re not afraid of giving and receiving feedback. You know how to take thoughtful direction to improve your work. You believe feedback leads to positive end results.
You’re an out-of-the-box thinker. You know how to design creative solutions to resolve weaknesses and aid in overall success.
You’re ambitious and proactive. You take initiative and embrace challenges. You believe it’s better to try and fail than to not try at all. You proactively find solutions and ways to succeed.
...then this is the job for you!
How you'll contribute to our vision:
As our Marketing Coordinator, you'll get to use your experience as an organized, data-loving digital marketer to help optimize our campaign operations, refine our reporting processes, and take our growth to the next level.
How you’ll spend your days:
Operations
- Coordinate tasks and organize our project management system to keep the team on track with deadlines
- Create and update the status of campaign task cards for each Customer Value Journey stage in Trello, ensuring all due dates and asset types are aligned with Marketing content and campaign calendars
Tracking & reporting
- Own reporting of KPIs from ad channels and the KCM website, including email, social media, SEO, paid ads, and content marketing
- Update dashboards on leads, free trials, and upgrades on a daily, weekly, and monthly basis
- Track Marketing progress toward goals and manage communication with the team
Customer service support
- Manage our marketing inbox, providing customer service support to prospective Members
- Assist with comment monitoring on organic and paid social posts on Instagram, Facebook, and YouTube
Email marketing
- Coordinate the production of email marketing materials and manage the delivery schedule
- Send daily broadcast emails to segmented lists and report on the success of subject lines, CTAs, and conversion metrics
- Assist with updating copy and optimizing conversion rates for automated email workflows attached to lead magnet and webinar campaigns
Marketing collateral
- Assist our content/creative team to produce high-converting marketing copy & creative assets
- Help build and maintain our archive of graphics, videos, and copy for our main marketing channels, including paid and organic social posts, email, and website
What you'll need to succeed:
- 1-2 years of digital marketing experience (email, social media, SEO, paid ads, and/or content marketing)
- Experience with data tracking and reporting – ability to pull data and manage KPI dashboard reports
- Exemplary organizational skills
- Interest in learning and growing as a marketer
- Ability to think creatively
- Ability to manage a Test-and-Learn agenda
Bonus points if you have:
- Certification(s) in digital advertising (ex: DigitalMarketer, HubSpot, Facebook Blueprint, Google Ads, etc.)
- Digital marketing strategy experience
- Copywriting experience
- Familiarity with campaigns/funnels within a CRM
- Experience building web pages in a CMS (ex: WordPress)
- Proficiency working with Google Analytics, Excel, and other data analytics tools
- Knowledge of content marketing and how it integrates into advertising strategy
- Experience or interest in the real estate industry and/or SaaS business
The Whole Package:
- Location: Richmond, VA (Monday - Thursday in-office, Friday remote)
- Competitive compensation package with performance bonus
- Health Insurance with employee premiums 100% covered
- Fully covered Life & AD&D Insurance
- Vision Insurance (Optional)
- 401(k) with 100% company match up to 3% of salary and bonus (immediate vesting)
- Annual budget to purchase books and educational subscriptions
- Unlimited vacation policy
- Working with great people. We only hire people who lead, own, and exceed in everything they do.
KCM has been recognized in each of the last 6 years by Great Place to Work and has even hit number 65 on Fortune Magazine’s Best Small & Medium Workplaces™ 2020. We always put our people and our culture first. Working with the KCM Crew feels like you’re getting paid to collaborate with friends. We work hard and will challenge the best from you, and you’ll be a key part of the team. We have a fun, exciting, and forward-thinking work environment where you’ll be pushed to grow. We hope you’ll help push us forward too.
KCM is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.