Jr. Web Marketing Specialist - Strategy Track (Fort Myers, FL)
Hi there! We're WebFX, a full-service digital marketing agency based in the US (but with a global presence) and we'd love to meet you! We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time.
Why Choose WebFX?
- We've been named the Best Place To Work in Pennsylvania 7 years in a row 🎉
- We're expanding! New offices in Guatemala, St Petersburg FL, Lancaster PA (and York, PA and Cape Town South Africa coming in 2022) 🌱📈
- Prior knowledge/experience is not required for any of our roles, we provide all of the training and tools necessary for you to be successful!
- Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
- Love animals? Cool, so do we! That's why we have a Pet Friendly Office 🐶
- Profit Sharing 💰
- 150% Company Match Of Personal Charity Donations
- Supplemental Insurance
- 100% Company Match 401K 💰
- Generous Paid Time Off 🏖
- Employee Wellness Program
- Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books 📚
- Humanitarian Trips ✈️
- Health/Vision/Dental Coverage
- New Parent Support 👶🏿👶
- Dressing up everyday not for you? We get it! Enjoy our Casual Dress Code
- Home Buyer Program 🏡
- Personal Desk Fund 💰
- Green Commute Benefits
- Pawternity Leave 🐱
- Merit-based promotions (we promote from within, you will move up and grow here!)
What We're Looking For
Desired Education
Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)
General Knowledge
Solid understanding of the Internet
Solid understanding of basic copywriting
Solid web copywriting skills
Experience
Should have customer service experience in any industry
Part-time/summer job/internship experience is a must
Basic HTML experience (a plus)
Advertising agency experience (a plus)
Any digital marketing experience (a plus)
Experience with Google Analytics (a plus)
Qualities
Stays up to date on new changes to the web and actively reads several blogs
Professional, dependable, solid work ethic
Detail-oriented
Self-motivated
An eye for detail
Dedication to quality and high level of follow through
Approaches problem solving proactively and in a professional manner
Excellent time/project management skills
Solid analytical skills and ability to make decisions based on data
Creative problem solving abilities
Ability to meet deadlines
Outstanding written communication skills
What You'll Do
Responsibilities
Optimizing client website for search engines (on-page SEO)
Working under senior digital marketers and supporting them on some of our largest campaigns and client accounts
Developing SEO content strategy for our copywriting team to create
Creating digital marketing campaign reports
Analyzing competitors’ websites and online marketing initiatives
Managing client SEO and PPC campaigns
Correcting technical issues on the backend of websites
Optimizing web content for keywords related to customer products and services
Managing email marketing campaigns
Performing A/B, website usability, and website conversion rate testing
Driving client success on the web
Percentage Breakdown
5% analyzing clients’ competitors
10% writing ad copy, emails, etc
10% creating revenue, ROI and traffic reports for client campaigns
10% client strategy and analytics
15% managing other digital marketing campaigns - i.e. Email, CRO, etc.
15% building/developing content strategy
15% managing client ad campaigns
20% updating website content
Note: The Jr. Web Marketing Specialist- Strategy Track is not a client-facing position
Training
Our “Bootcamp” web marketing training program will be provided for new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.
On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.
What You'll Get
Opportunities for Growth
WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.
Compensation
$42,500-$45,000 (potentially higher based on work experience)
Potential additional bonus may be offered for GPA's of 3.8+ & graduating with high honors
Candidates interested in this position may also have interest in:
Digital marketing, online marketing, digital advertising, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, blogging, Facebook, research, communications, entry level, etc.
Check out our culture on social media:
*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!
WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!