Marketing Specialist V (Email Marketing Manager)

To manage and conserve the natural and cultural resources of Texas and to provide hunting, fishing and outdoor recreation opportunities for the use and enjoyment of present and future generations.

PLEASE NOTE: All applications must contain complete job histories, which includes job title, dates of employment (month/year) and hours worked per week, name of employer, supervisor's name and phone number and a description of duties performed. If this information is not submitted, your application will be considered incomplete. Applications with “See attached" or "See resume" will not be accepted in lieu of a completed application. Omission of data can be the basis for disqualification; you may state ‘unknown’ for any incomplete fields. If education is used to meet the minimum requirements of the job posting, a copy of a college transcript(s) issued from the registrar must be provided if you are selected for an interview. 

APPLICATIONS SUBMITTED THROUGH WORK IN TEXAS: Work In Texas (WIT) applicants must complete the supplemental questions to be considered for the posting. To complete the supplemental questions go to CAPPS Recruit to register or login. CAPPS Recruit, https://capps.taleo.net/careersection/ex/jobsearch.ftl?lang=en  

MILITARY OCCUPATIONAL SPECIALTY CODES can be found at http://www.hr.sao.texas.gov/CompensationSystem/JobDescriptions

VETERAN’S PREFERENCE: If you choose to claim veteran’s employment preference including surviving spouse or orphan of a veteran as outlined by the State of Texas, you must attach a DD214 at the time your application is submitted. If you have questions regarding this requirement, please visit our Veteran’s Hiring Reference page at https://tpwd.texas.gov/job/veterans/

FOR NEW HIRES/REHIRES:  Health insurance is available the 1st of the following month after a 60-day waiting period.

TO APPLY:  Application must be completed at:  https://capps.taleo.net/careersection/ex/jobsearch.ftl?lang=en

HIRING CONTACT: Darcy Bontempo, (512) 389-4574

PHYSICAL WORK ADDRESS:  TPWD Headquarters, 4200 Smith School Road, Austin, TX 78744

Performs highly advanced (senior-level) marketing work. Under the direction of the Marketing Director, the Email Marketing Manager oversees and manages the Department’s email communication program to ensure Texas Parks and Wildlife Department (TPWD) delivers relevant and timely email content to more than three million agency customers and constituents. This position is responsible for developing, implementing, and tracking the effectiveness of email marketing campaigns that drive revenue and increase awareness of agency programs, sites, products, and initiatives. This position manages the department’s email services contract and supervises the email communications specialist, who has primary responsibility for the agency’s four signature e-newsletters. This position works closely with department content creators to adapt existing content for email content and works collaboratively with the in-house creative and web teams on graphics and web landing pages. Other responsibilities include managing the agency’s text messaging capabilities; maintaining a master email calendar; providing training and ongoing guidance to agency “email topic administrators”; and fulfilling sponsorship/advertising email deliverables. This position also provides guidance to department transactional systems that use email to ensure consistency and best practices. This position stays abreast of the best technological tools to maximize TPWD’s email communication and keeps the Marketing Director informed of any opportunities to increase the cost-efficiency of the platform. Works under minimal supervision, with extensive latitude for the use of initiative and independent judgment. Performs additional duties as assigned. Complies with all Agency, Division and Branch rules, regulations and procedures.

 

Graduation from an accredited college or university with a Bachelor’s degree or higher in Marketing, Advertising, Communications, or a closely related field.

Three years experience in email marketing field;

Two years experience managing a direct report.

NOTE: Experience may have occurred concurrently.

If driving is required, applicant must possess a valid State driver’s license.

Five years experience in marketing, with a minimum of three years in email marketing;

Experience developing and tracking results from revenue-generating email marketing efforts;

Experience in copywriting for marketing;

Experience managing an email services provider contract.

Knowledge of email marketing system operations, best practices, and strategies;

Knowledge of developing email marketing test plans;

Knowledge of the principles and practices of marketing;

Knowledge of developing sponsorship proposals

Knowledge of State of Texas purchasing policies and procedures;

Knowledge of current marketing and merchandising practices, governing laws, and market reporting procedures;

Skill in using MS Word, Excel, PowerPoint, and Outlook;

Skill in one or more email communications systems;

Skill in writing copy and adapting content from magazine, web, and video for emails and e-newsletters;

Skill in developing revenue-generating email marketing campaigns;

Skill in using online reporting tools such as Google Analytics and E-Commerce to determine the effectiveness of email marketing efforts;

Skill in developing goals and objectives;

Skill in effective verbal and written communication;

Skill in planning, assigning, and/or supervising the work of others;

Skill mentoring and coaching direct reports and others;

Skill in working with creative and web teams to develop marketing materials, graphics, and campaign landing pages;

Skill in project management, including timelines, team coordination, and troubleshooting issues;

Skill in maintaining accurate records and files in hardcopy and electronic formats;

Skill in training others;

Skill in providing quality customer service in a courteous and professional manner;

Skill in identifying, researching, and compiling information;

Skill in making effective presentations to upper management;

Skill in establishing and maintaining effective work relationships with co-workers and work-related contacts;

Skill in making independent, sound, and timely decisions;

Skill in meeting deadlines;

Ability to develop email strategies for agency communication efforts;

Ability to troubleshoot and to find creative and efficient solutions to problems;

Ability to maintain flexibility and work with multiple changing priorities;

Ability to anticipate potential issues and know when to seek input from supervisors;

Ability to maintain strict confidentiality;

Ability to work independently with little or no supervision; 

Ability to work efficiently and in a dependable, organized, and productive manner;

Ability to lead or co-lead and be a productive member of a team;

Ability to exercise sound judgment;

Ability to create and prepare concise reports;

Ability to take initiative and be proactive to achieve agency goals;

Ability to maintain flexibility and work with multiple changing priorities;

Ability to understand department organizational structure, key individuals, and assigned roles and responsibilities;

Ability to interpret and utilize agency policies, procedures and state laws;

Ability to develop marketing strategies;

Ability to supervise the work of others;

Ability to conduct work activities in accordance with TPWD safety program.

Required to work eight-hour shifts between 7:30a.m.-7:30pm., Monday through Friday;

Required to work overtime, as necessary;

Required to travel 3% with possible overnight stays;

Must conform to TPWD dress and grooming standards, work rules, and safety procedures;

May be required to operate a State vehicle;

Non-smoking environment in State buildings and vehicles.