Marketing Internship
About Eaglemoss
Eaglemoss Inc., is a fully owned NYC subsidiary of global publisher Eaglemoss Publications Ltd. headquartered in UK. For over 40 years Eaglemoss has been a leader in manufacturing and marketing licensed collectibles based on popular comics, TV show, movie and pop-culture properties, including Disney, Marvel, DC, Wizarding World, Game of Thrones, Star Trek, Doctor Who, The Walking Dead, and The Lord of the Rings.
Position Overview:
- 6-month internship in New York City (near Penn Station).
- Expected start: January 2022.
- $2,500 monthly gross salary.
As our Digital Marketing Intern, you will support the growth of multiple subscription programs (including Marvel, DC, CBS, Disney, Warner Bros, Universal Studios, Sony licenses) reporting to the Digital Marketing Manager. This role will work with cross-functional teams (including Finance, Operations, Tech, Product Development, and Customer Service) in the U.S. and U.K. to acquire and retain new customers while ensuring profitability and delivering optimal customer service.
Responsibilities:
Campaign design and execution of acquisition and retention programs:
- Support the marketing manager in running acquisition programs to increase scale and profitability from paid media channels, including paid social, SEM, display, affiliates, and partnerships.
· Develop and publish marketing calendar with schedule of promotional activities.
- Work closely with CRM manager to conceptualize, build and deploy engaging promotional and automated transactional emails.
- Leverage owned and earned media opportunities to support acquisition initiatives and drive engagement.
- Help develop strategies and programs to reduce attrition while maximizing subscriber revenue, including incentives and communication strategies.
- Support the internal design team to produce assets and landing pages.
- Liaise with external vendors (design, development, and media) to ensure on-time, on-budget, and on-strategy execution of campaigns.
Campaign measurement and analytics:
- Analyze campaign effectiveness, develop closed-loop reporting, and provide recommendations for improvements in acquisition, engagement strategies, re-marketing tactics, and customer experience.
- Perform in-depth analyses of offers, segments, conversion, site traffic, and other KPIs to make recommendations for improvements.
- Develop and distribute daily / weekly / monthly and ad hoc reporting that provides visual representations of trended results vs. forecast and historical data.
- Keep abreast of competitor products and industry trends.
Manage partnerships, affiliates, influencers, band ambassadors and sponsorships
- Manage existing relationships with key partners (bloggers, influencers and brand ambassadors) and drive new media opportunities.
- Define the affiliates marketing and influencer marketing strategy to drive traffic and revenue: offer, placement, commissioning.
- Manage lead generation campaigns (sweepstakes, email swaps etc) to grow the database.
- Monitor affiliate activity to ensure affiliate compliance with company policies.
- Analyze performance and identify new opportunities to grow the channel.
- Work closely with the brand team on issuing press releases for new product launches or events: evaluate proposals, create briefs, prepare press kits with creative assets, URLs etc.
Requirements:
· Past experience in digital marketing, media planning/buying and/or e-commerce preferred
· Currently enrolled in a Masters degree in Business Management/ Marketing/ Communications or recent graduate in relevant majors
· Good analytical and numerical skills
· Excellent oral and written communications skills: comfortable liaising and nurturing strong relationships with third-party partners and presenting in front of internal stakeholders
· Proficiency in MS Office Suite (Excel, PowerPoint etc)
· Experience with Google Analytics, AdWords, Facebook Advertising, Adobe Photoshop appreciated
· Fluent in English
· Passion for pop culture and movies is a plus!