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Digital & Social Media Specialist

EDUCATION REQUIREMENT:
  • Bachelor’s degree in marketing, communications, business, or a related field.

JOB REQUIREMENTS:
  • three (3) or more years of social media experience including planning and managing content in a corporate or agency setting.
  • Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.

 FUNCTIONS:
  • Develop and implement social media strategy to align with business goals
  • Perform research on current benchmark trends and audience preferences
  • Define most important social media KPIs
  • Work with marketing team to ensure content is informative and appealing
  • Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news)
  • Manage and oversee social media content and accounts
  • Measure the success of social media content and campaigns
  • Set specific objectives and reporting on ROI
  • Use social media tools such as Meltwater
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (i.e., Facebook timeline cover, profile pictures and blog layout)
  • Stay up to date with current technologies and trends in social media, design tools and applications

PREFERRED SKILLS:
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image, and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Knowledge of social media tools such as Meltwater
  • Excellent communication skills
  • Analytical and multitasking skills
  • BS degree in Marketing or relevant field

At the discretion of CFC, position may be offered at alternate titles and other business experience may be considered relevant.AA/EOE/M/F/D/V; Full description available on request.