Digital & Social Media Specialist
EDUCATION REQUIREMENT:
- Bachelor’s degree in marketing, communications, business, or a related field.
JOB REQUIREMENTS:
- three (3) or more years of social media experience including planning and managing content in a corporate or agency setting.
- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
FUNCTIONS:
- Develop and implement social media strategy to align with business goals
- Perform research on current benchmark trends and audience preferences
- Define most important social media KPIs
- Work with marketing team to ensure content is informative and appealing
- Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news)
- Manage and oversee social media content and accounts
- Measure the success of social media content and campaigns
- Set specific objectives and reporting on ROI
- Use social media tools such as Meltwater
- Monitor SEO and user engagement and suggest content optimization
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (i.e., Facebook timeline cover, profile pictures and blog layout)
- Stay up to date with current technologies and trends in social media, design tools and applications
PREFERRED SKILLS:
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image, and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Knowledge of social media tools such as Meltwater
- Excellent communication skills
- Analytical and multitasking skills
- BS degree in Marketing or relevant field
At the discretion of CFC, position may be offered at alternate titles and other business experience may be considered relevant.AA/EOE/M/F/D/V; Full description available on request.