SEO Specialist {Top 5 Employer in PA}
Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania 6 times in a row and we'd love to meet you. We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time.
What We're Looking For
Desired Education
- Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)
General Knowledge
- Solid understanding of the Internet
- Solid understanding of basic copywriting
- Solid web copywriting skills
Experience
- Should have customer service experience in any industry
- Part-time/summer job/internship experience is a must
- Basic HTML experience (a plus)
- Advertising agency experience (a plus)
- Any SEO experience (a plus)
- Experience with Google Analytics (a plus)
Qualities
- Stays up to date on new changes to the web and actively reads several blogs
- Professional, dependable, solid work ethic
- Detail-oriented
- Self-motivated
- An eye for detail
- Dedication to quality and high level of follow through
- Approaches problem solving proactively and in a professional manner
- Excellent time/project management skills
- Solid analytical skills and ability to make decisions based on data
- Creative problem solving abilities
- Ability to meet deadlines
- Outstanding written communication skills
What You'll Do
Responsibilities
- Optimizing client website for search engines (on-page SEO)
- Manage all aspects of SEO and PPC campaigns for clients
- Keyword research for both SEO and PPC campaigns
- Analyze competitors’ websites and online marketing initiatives
- Create and manage paid search ad campaigns
- Manage significant paid search budgets on top tier search engines (Google, Bing, & Facebook)
- Prepare monthly SEO campaign reports
- Optimize web content for keywords related to customer products and services
- Consult with clients about their business goals and propose solutions and strategies that meet their needs
- Assist in email marketing, website analysis and online advertising programs
- Correct technical issues on the backend of website
- Perform A/B, website usability, and website conversion rate testing
- Responsible for driving client success on the web
Percentage Breakdown
- 5% analyzing clients’ competitors
- 5% writing ad copy, emails, etc
- 10% creating revenue, ROI and traffic reports for client campaigns
- 10% working in the backend of websites/fixing technical issues
- 10% updating website content
- 15% managing client SEO campaigns
- 15% client SEO strategy and analytics
- 15% building/developing SEO strategy
- 15% client interaction - phone calls, emails, in-person meetings, etc.
- Note: The SEO Specialist is a client-facing position
Training
- Our “Bootcamp” web marketing training program will be provided for new WebFX “family members”.
- On-site, state-of-the-art training amenities to facilitate departmental trainings, trend watch reports, and monthly Lunch-and-Learns
What You'll Get
Opportunities for Growth
- WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.
Potential promotional path for SEO specialists:
- Digital Marketing SEO Consultant
- Director of Digital Marketing
- Sr. Digital Marketing SEO Consultant
Compensation
- $38,000 to $40,000 (potentially higher based on work experience)
- Potential additional bonus may be offered for GPA's of 3.8+
- Potential additional bonus may be offered for attending an elite college or university & graduate with high honors
Candidates interested in the SEO Specialist position may also have interest in:
- Digital marketing, online marketing, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, blogging, Facebook, customer service, writing, editing, research, communications, etc.
WebFX Perks & Benefits
- Flexible Schedule
- Pet Friendly Office
- Profit Sharing
- Little Amps Coffee & Tea Bar
- Yoga
- On-site Fitness Center
- 150% Company Match Of Personal Charity Donations
- Supplemental Insurance
- IRA With Company Matching
- Generous Paid Time Off
- Employee Wellness Program
- FXLearns Library
- Activity Groups
- Humanitarian Trips
- Health/Vision/Dental Coverage
- New Parent Support
- Casual Dress Code
- Home Buyer Program
- Personal Desk Fund
- Green Commute Benefits
- Pawternity Leave