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Jr. Online Advertising Specialist - Creative Track {Top 5 Employer in PA}

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania 6 times in a row and we'd love to meet you. We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time.





What We're Looking For


Desired Education
  • Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)

General Knowledge
  • Solid understanding of the Internet
  • Solid understanding of basic copywriting
  • Solid web copywriting skills

Experience
  • Should have customer service experience in any industry
  • Part-time/summer job/internship experience is a must
  • Basic HTML experience (a plus)
  • Advertising agency experience (a plus)
  • Any digital marketing experience (a plus)
  • Experience with Google Analytics (a plus)

Qualities
  • Stays up to date on new changes to the web and actively reads several blogs
  • Professional, dependable, solid work ethic
  • Detail-oriented
  • Self-motivated
  • An eye for detail
  • Dedication to quality and high level of follow through
  • Approaches problem solving proactively and in a professional manner
  • Excellent time/project management skills
  • Solid analytical skills and ability to make decisions based on data
  • Creative problem solving abilities
  • Ability to meet deadlines
  • Outstanding written communication skills





What You'll Do


Responsibilities
  • Optimizing client website for search engines (on-page SEO)
  • Working under senior digital marketers and supporting them on some of our largest campaigns and client accounts
  • Developing SEO content strategy for our copywriting team to create
  • Creating digital marketing campaign reports
  • Analyzing competitors’ websites and online marketing initiatives
  • Managing client SEO and PPC campaigns
  • Correcting technical issues on the backend of websites
  • Optimizing web content for keywords related to customer products and services
  • Managing email marketing campaigns
  • Performing A/B, website usability, and website conversion rate testing
  • Driving client success on the web

Percentage Breakdown
  • 5% analyzing clients’ competitors
  • 10% writing ad copy, emails, etc
  • 10% creating revenue, ROI and traffic reports for client campaigns
  • 10% client strategy and analytics
  • 15% managing other digital marketing campaigns - i.e. Email, CRO, etc.
  • 15% building/developing content strategy
  • 15% managing client ad campaigns
  • 20% updating website content
  • Note: The Jr. Online Advertising Specialist- Creative Track is not a client-facing position

Training
  • Our “Bootcamp” web marketing training program will be provided for new WebFX “family members”.
  • On-site, state-of-the-art training amenities to facilitate departmental trainings, trend watch reports, and monthly Lunch-and-Learns





What You'll Get


Opportunities for Growth
  • WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.

Potential promotional path for Jr. Online Advertising Specialist - Creative Track:
  • Digital Marketing Research Consultant
  • Director of Digital Marketing
  • Sr. Digital Marketing Research Consultant

Compensation:
  • $37,500 to $39,500 (potentially higher based on work experience)
  • Potential additional bonus may be offered for GPA's of 3.8+
  • Potential additional bonus may be offered for attending an elite college or university & graduate with high honors

Candidates interested in the Jr. Online Advertising Specialist - Creative Track position may also have interest in:
  • Digital marketing, online marketing, paid advertising, online advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, customer service, writing, research, advertising, communications, entry level, etc.





WebFX Perks & Benefits


  • Flexible Schedule
  • Pet Friendly Office
  • Profit Sharing
  • Little Amps Coffee & Tea Bar
  • Yoga
  • On-site Fitness Center
  • 150% Company Match Of Personal Charity Donations
  • Supplemental Insurance
  • IRA With Company Matching
  • Generous Paid Time Off
  • Employee Wellness Program
  • FXLearns Library
  • Activity Groups
  • Humanitarian Trips
  • Health/Vision/Dental Coverage
  • New Parent Support
  • Casual Dress Code
  • Home Buyer Program
  • Personal Desk Fund
  • Green Commute Benefits
  • Pawternity Leave