Social Media Manager
This position can be located in one of the following offices: Atlanta, GA; Jackson, MS; Miami, FL; Montgomery, AL; New Orleans, LA; Tallahassee, FL; Washington, D.C.
Summary:
The Southern Poverty Law Center seeks a Social Media Manager who will oversee the strategic direction of the organization’s social media channels, including managing a team of social media strategists who are responsible for elevating the organization and shaping public discourse for its programmatic work.
Reporting to the Digital Director, the Social Media Manager will be responsible for staying on top of evolving trends to increase and engage followers, developing strategies to further the organization’s work and strategizing with colleagues across the organization on rapid response tactics.
Responsible for using data-based decisions to plan, develop and implement SPLC’s overall social media strategy to support and improve online presence and the overall digital marketing efforts.
This position also gathers, analyzes, and reports social media performance metrics concerning SPLC's goals to grow the social audience. This position oversees the training and creates and administers content on all social media platforms.
The person in this role must be able to manage a small team, juggle multiple assignments and collaborate effectively with team members at all levels of the organization in a fast-paced environment.
Primary Job Functions:
- Managing a team of Social Media Strategists toward successful outcomes;
- Hire, train, establish and monitor staff performance and development goals, assign duties and conduct performance reviews;
- Overseeing the development of social initiatives for the organization’s litigation, legislation and public policy work;
- Collaborating with team members in Creative, Editorial, Legal and programs to create, develop and implement social campaigns that shape public discourse and engage target audiences;
- Managing digital ads – both via social and other online platforms – that elevate the organization and its work;
- Analyzing social data – including impressions and traction — to inform strategies;
- Increasing social networking engagement and followers across platforms;
- Providing regular reports to senior leaders;
- Identifying and improving organizational development aspects, including training team members on social media best practices;
- Create social media strategies that align with organizations goals;
- Implementing a content editorial calendar to manage content and plan specific, timely campaigns;
- Creating a regular publishing schedule and promoting content through organic and paid posts;
- Exceptional editing and writing skills in creating social media content; and
- Manage or oversee all social advertising campaigns.
Qualifications
Education and Related Work Experience:
- A minimum of 2 years of social media experience, with an emphasis in either agency, in-house or nonprofit;
- At least three (3) years of supervisory experience;
- Exceptional communications skills, including clear, concise writing and ability to frame complex issues for supporters and public;
- Proficiency in social media practices and personally active in social media;
- Experience managing a content-rich web presence that includes websites, social media, and bulk e-mail;
- Substantial experience managing content and development teams;
- Substantial experience managing multiple projects concurrently in a fast-paced, deadline-driven environment;
- Excellent writing skills as well as the ability to present and explain technical and business information; and
- High School Diploma or GED.
Knowledge, skills and abilities:
- Exceptional editing and writing skills, including ad, email, social and web content;
- Ability to coach and support senior leaders as thought leaders via social platforms;
- Demonstrated commitment to social justice;
- Fluency in SEO concepts;
- Knowledge of Google Analytics and other measurement tools;
- Experience with copyediting and use of style guidelines;
- Knowledge of web analytics; experience creating information dashboards;
- Commitment to ideals of justice, diversity, equity and inclusion; and
- Commitment to fostering an anti-racist work culture and to anti-racist principles and learning.
Other Special Considerations:
This job is performed under general office condition and is not subject to any strenuous physical demands or dangerous conditions.
Due to COVID-19, our offices are currently closed, and staff is working remotely. If the position is filled while our offices remain closed, the new employee will work remotely until the offices reopen. We are not asking newly hired employees to relocate while the offices are closed.
Disclaimer:
The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position.
An Equal-Opportunity Employer with a Commitment to Diversity
Southern Poverty Law Center (SPLC) is proud to be an equal opportunity employer, and as an organization committed to diversity and the perspective of all voices, we consider applicants equally of race, gender, gender identity, color, sexual orientation, religion, marital status, disability, political affiliation, national origin, or prior record of arrest or conviction.