Marketing Associate

Join our team of hardworking staff members who take pride in the quality of their work and celebrate diversity in their workplace. Virginia Repertory Theatre, Central Virginia’s largest non-profit, professional theatre company with four distinct venues, an educational touring arm, and a focus on community outreach, is seeking a Marketing Associate. The Marketing Associate is a full-time, salaried position reporting to the Director of Communications who will support the marketing efforts of the theatre for all mainstage productions, touring shows, educational programs and leadership initiatives. For more information about Virginia Rep, visit our website.

·       Develop, schedule, implement, and manage our social media strategy on all Social Media platforms including Facebook/Instagram/Twitter/LinkedIn

·       Create content including copy, art, video and photos to ensure content is informative and appealing, and within Virginia Rep brand standards

·       Measure the success of all social media campaigns, report on user engagement, and suggest content optimization.

·       Develop and execute influencer/thought leader marketing strategies and creative campaigns, and brainstorm new approaches to attract influential people who can impact potential ticket buyers

·       Strategize keywords and budget, place targeted AdWords for each production, expire old AdWords each time a show closes

·       Coordinate Community Ticket Grants program

·       Promote program via boosted posts on social media

·       Collect and review applications with Group Sales Director

·       Maintain communication with applicants in a timely manner, set up reservations, send out reminders, thank you letters and demographic surveys

·       Free-View Lotteries

·       Promote lottery on social media

·       Collect and maintain lottery applicants in Google Docs

·       Select 25-50 winners, contact winners, create ticketing account, book tickets

·       Cast Parties

·       Coordinate budget/location/food/beverages for Opening and Closing Night parties

·       Attend and manage parties, coordinate catering, location, beverages, clean up

Please send a cover letter, resume, portfolio, salary history and 3 references to employment@virginiarep.org with the subject line (your last name) – Marketing Associate. No phone calls please.