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Social Media - Account Specialist {Top 5 Employer in PA}



Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania 6 times in a row and we'd love to meet you. We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time.





What We're Looking For


Desired Education
  • Bachelors in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major
  • GPA above a 3.4

General Knowledge
  • Solid understanding of the Internet, copywriting, customer service, and Internet technologies

Experience
  • Internship/part-time/summer job/ experience are a plus
  • General web marketing experience
  • Blogging experience (Desired)
  • Basic HTML or image editing experience (Desired)
  • Customer service experience in any industry (Desired)

Qualities
  • Demonstrates the ability to get things done
  • Continues to follow up on content placement pitches that weren’t successful the first or second time
  • Insatiable desire to learn
  • Facebook account with over 100 friends (Only used to verify web understanding)
  • Twitter account with over 50 followers (Only used to verify web understanding)
  • Outstanding written communication skills
  • Administrator/moderator of a forum or a blog (A bonus)
  • “Power” Twitter, Reddit, Instagram, LinkedIn, etc account (Ex. Defined as 500+ followers) (A bonus)









What You'll Do


Responsibilities
  • Develop overall social media strategy for WebFX partners (i.e. clients)
  • Connect with clients on a regular basis to answer questions, apply strategies, and review social media campaign performance
  • Develop paid media (Ex. Hulu, Pandora, Spotify, Ad display networks) social strategies for WebFX partners (i.e. clients)
  • Research and create online “buyer personas”
  • Create programs that leverage earned, owned, and paid media elements
  • Develop social media editorial calendars
  • Research and pitch created content ideas to bloggers, publishers, and journalists
  • Oversee development of creative/assets for social channels
  • Ability to manage content creation workflow
  • Provide social media consulting, monitoring, and management services
  • Consult with clients about their business goals and propose solutions and strategies that meet their needs
  • Champion internal knowledge sharing and ensure WebFX and our customers stay ahead of relevant trends

Percentage Breakdown
  • 30% client interaction (phone calls, meetings, emails, etc.)
  • 15% writing/calendar creation
  • 15% reporting/analytics
  • 10% client strategy
  • 10% managing social media ad campaigns
  • 10% competitor analysis
  • 5% implementing blog posts
  • 5% social media design project management

Training
  • Our “Bootcamp” web marketing training program will be provided for new WebFX “family members”.
  • On-site, state-of-the-art training amenities to facilitate departmental trainings, trend watch reports, and monthly Lunch-and-Learns




What You'll Get


Opportunities for Growth
  • WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.

Compensation
  • $36,500 to $39,500 (potentially higher based on work experience)
  • Potential additional bonus may be offered for GPA's of 3.8+
  • Potential additional bonus may be offered for attending an elite college or university & graduate with high honors
  • Above 1500 Twitter followers with 4 to 1 follow ratio: Add $500 (We are only using for experience - not marketing to followers)




WebFX Perks & Benefits

  • Flexible Schedule
  • Pet Friendly Office
  • Profit Sharing
  • Little Amps Coffee & Tea Bar
  • Yoga
  • On-site Fitness Center
  • 150% Company Match Of Personal Charity Donations
  • Supplemental Insurance
  • IRA With Company Matching
  • Generous Paid Time Off
  • Employee Wellness Program
  • FXLearns Library
  • Activity Groups
  • Humanitarian Trips
  • Health/Vision/Dental Coverage
  • New Parent Support
  • Casual Dress Code
  • Home Buyer Program
  • Personal Desk Fund
  • Green Commute Benefits
  • Paternity Leave