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Social Media & Digital Content Producer

Aiste Hong
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SOCIAL MEDIA & DIGITAL CONTENT PRODUCER

AISTĖ HONG | New York, NY

AISTĖ HONG is seeking a Social Media & Digital Content Producer to join our New York team.

This is a hands-on creative role focused on developing original content and strengthening the brand’s presence across social media, e-commerce, and email marketing.

The ideal candidate has a strong visual eye, understands fashion and luxury, and is equally comfortable developing ideas, shooting and editing content, managing day-to-day social media, and maintaining a polished digital brand presence.

We are looking for someone proactive who can consistently identify strong content opportunities across the brand — from collections, fittings, craftsmanship, styling, events, celebrity dressing, and campaign imagery to the day-to-day creative process.

RESPONSIBILITIES

  • Develop and execute weekly and monthly social content plans 
  • Concept, shoot, and edit original short-form video for Instagram Reels, TikTok, and Stories 
  • Create still-image, carousel, product, behind-the-scenes, and editorial content 
  • Capture day-to-day content in the studio, including fittings, garment details, styling, collection development, and the design process 
  • Develop recurring content series around craftsmanship, tailoring, construction, styling, and brand storytelling Work with existing campaign, lookbook, press, celebrity, and event assets to create engaging social-first content 
  • Help develop content featuring the Founder and Creative Director in a natural and brand-appropriate way 
  • Write captions and manage day-to-day posting across social platforms
  • Monitor social trends and identify relevant formats and opportunities for the brand 
  • Research competitors and the broader fashion and luxury landscape Track content performance and use insights to improve future content 
  • Maintain a consistent and elevated visual identity across all digital channels
  • Manage and update visual content across the AISTĖ HONG Shopify website, including homepage imagery, collection pages, product imagery, and seasonal updates 
  • Ensure the website remains visually current and aligned with launches, campaigns, press moments, and key brand stories 
  • Create and manage email newsletters and marketing campaigns for product launches, new arrivals, events, press, and brand storytelling 
  • Coordinate social, website, and email content so messaging and visuals feel cohesive across all platforms

QUALIFICATIONS

  • 1–3 years of experience in social media, content creation, digital marketing, e-commerce, or creative production 
  • Experience within fashion, luxury, beauty, editorial, or another visually driven industry preferred
  • Strong portfolio demonstrating original content creation 
  • Strong short-form video shooting and editing skills 
  • Proficiency with tools such as CapCut, Adobe Creative Suite, Canva, or similar 
  • Strong understanding of Instagram and TikTok 
  • Experience with Shopify preferred Experience with email marketing platforms such as Klaviyo, Mailchimp, or similar is a plus 
  • Excellent visual judgment and attention to detail 
  • Strong organization and time-management skills
  • Comfortable working independently and bringing forward new ideas 
  • Ability to work quickly in a fast-moving creative environment 
  • Strong understanding of fashion, visual culture, and luxury brand positioning

ABOUT THE ROLE

This position is based primarily in our NoMad studio in New York City and works closely with the Founder and Creative Director.

The role is best suited to someone who enjoys being close to the creative process, is highly visual and hands-on, and wants to play an active role in shaping how a growing luxury fashion brand is presented across social media, e-commerce, and digital marketing.

There is meaningful opportunity for growth within the role as the brand continues to expand, with the potential to take on broader creative and digital responsibilities over time.

TO APPLY

Please send the following to contact@aistehong.com:

  • Résumé Portfolio Examples of social media accounts or brands you have worked on 
  • 3–5 examples of content you personally created, including video where possible 
  • A brief description of your role in creating each example