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Social Media Marketing Intern

Ohh! Lashes
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Social Media & Personal Brand Marketing Intern

About the Role

We are looking for a creative, social-media-savvy Marketing Intern to help grow two exciting and complementary brands: OHH! Lashes, a high-end luxury lash and permanent makeup studio in South Miami, and the personal brand of its founder and owner.

This is an opportunity for someone who is passionate about social media, beauty, lifestyle, wellness, personal branding, and content creation and wants hands-on experience helping build brands from the ground up.

The ideal candidate is someone who naturally understands what performs on Instagram and TikTok, follows social media trends, has a strong visual eye, and knows how to turn everyday moments, products, experiences, and expertise into engaging content.

What You’ll Be Doing

For OHH! Lashes:

  • Help develop and execute a social media strategy designed to increase brand awareness, engagement, followers, and ultimately bookings.
  • Create and/or assist with Instagram Reels, TikToks, Stories, posts, and other short-form content.
  • Capture behind-the-scenes content at the studio, including services, transformations, client experiences, and the luxury studio environment.
  • Research beauty, lash, PMU, and local Miami trends and identify opportunities for content.
  • Help create content calendars and organize a consistent posting schedule.
  • Monitor social media performance and identify what content is working and what can be improved.
  • Help grow OHH! Lashes into a recognizable luxury beauty brand in the South Miami market.

For the Owner’s Personal Brand:

  • Help develop and grow a personal brand centered around beauty, makeup, health, wellness, fitness, travel, lifestyle, entrepreneurship, and being a successful business owner.
  • Help create content that showcases the owner’s personality, expertise, lifestyle, and experiences in an authentic and engaging way.
  • Develop creative ideas for Reels and TikToks that are entertaining, relatable, aspirational, and shareable.
  • Help build a strong personal brand narrative around being a 50-year-old woman who looks and feels significantly younger, prioritizes fitness, beauty, wellness, and self-care, and is embracing a new chapter of life as a newly divorced mother and entrepreneur.
  • Identify trends, sounds, formats, hooks, and viral content opportunities that can be adapted to her personality and brand.
  • Help turn everyday activities—including workouts, travel, beauty routines, makeup, wellness routines, business ownership, and lifestyle experiences—into compelling content.
  • Assist with filming, brainstorming, scripting, editing, captions, and content organization.
  • Help create a cohesive visual identity and voice across social platforms.

Skills We’re Looking For

  • Strong understanding of Instagram and TikTok, particularly Reels and short-form video.
  • Excellent understanding of current social media trends, viral formats, sounds, hooks, and engagement strategies.
  • Strong creative instincts and ability to come up with fresh content ideas.
  • Comfortable filming content with a smartphone and understanding basic lighting, framing, and composition.
  • Experience with or willingness to learn CapCut, Canva, Instagram editing tools, TikTok editing tools, or similar platforms.
  • Strong writing skills, especially for social media captions and hooks.
  • Excellent visual sense and attention to aesthetics.
  • Ability to recognize what makes content entertaining, relatable, aspirational, or shareable.
  • Strong organizational skills and ability to manage a content calendar.
  • Interest in beauty, makeup, fashion, wellness, fitness, travel, or lifestyle content is highly preferred.
  • Ability to work independently, take initiative, and bring ideas to the table.
  • Professionalism and discretion are essential, as the role involves working closely with the owner and potentially filming clients.

Minimum Requirements

  • Currently enrolled in or recently graduated from a college/university program in Marketing, Communications, Social Media, Digital Marketing, Advertising, Public Relations, Fashion, Beauty, or a related field.
  • Demonstrated understanding of Instagram and TikTok.
  • Must have an active social media presence and be comfortable creating short-form content.
  • Strong written and verbal communication skills.
  • Reliable, organized, creative, and proactive.
  • Comfortable working in a fast-paced luxury beauty environment.
  • Able to work in or travel to South Miami for in-person content creation and studio days.
  • Must have an instagram and/or tik tok to show when applying. 

The Ideal Candidate

You are someone who sees content opportunities everywhere. You might walk into a beauty studio and immediately think of five Reels you could film. You understand that a successful personal brand isn't just about posting—it’s about creating a story, personality, lifestyle, and community that people want to follow.

You are creative, plugged into social media culture, curious about what makes people stop scrolling, and excited by the opportunity to have a meaningful role in growing two brands.

This is an especially great opportunity for someone who wants real-world experience building a luxury beauty brand and a personal brand simultaneously, with the potential to take on increasing responsibility as the brands grow.