Social Media & Retail Intern (Mandarin Preferred)

Social Media & Retail Intern

Company: Basia Mille
Location: Santa Monica, California
Work Format: Primarily in person, with limited remote flexibility
Employment Type: Part-time Internship
Schedule: Approximately 12–20 hours per week, including occasional weekends
Mandarin Chinese preferred

About Basia Mille

Basia Mille is a women-owned, multi-brand fashion boutique in Santa Monica specializing in emerging Asian designers. We curate distinctive fashion for resort wear, birthdays, special occasions, weddings, and everyday dressing.

Through our Los Angeles boutique, e-commerce store, social media channels, pop-up events, and brand collaborations, we introduce independent designers to customers in the U.S. market.

About the Internship

We are seeking a creative, outgoing, and dependable Social Media & Retail Intern to support both our digital marketing and in-store operations.

This is a hands-on internship for someone interested in fashion, social media, content creation, retail, or entrepreneurship. You will gain practical experience creating content for a growing fashion brand while learning how marketing, merchandising, customer behavior, and retail operations work together.

The internship may be customized around the selected candidate’s strengths, including content creation, video production, influencer outreach, visual merchandising, event planning, or retail marketing.

Responsibilities

Social Media and Content

Help plan, film, edit, and publish content for Instagram, TikTok, and RedNote/Xiaohongshu

Create short-form videos, styling content, product features, behind-the-scenes posts, and store-related content

Assist with content calendars, captions, hashtags, and campaign ideas

Identify relevant fashion trends, audio, creators, and content opportunities

Track basic content performance and recommend ways to improve engagement

Support outreach to local creators, influencers, stylists, and potential brand partners

Help capture content during product launches, store events, and pop-ups

Retail and Brand Operations

Welcome customers and provide friendly, personalized styling assistance

Learn about the designers and products carried by Basia Mille

Assist with product displays, visual merchandising, and maintaining the appearance of the boutique

Support inventory organization, product tagging, and new-arrival preparation

Observe customer preferences and share insights that may inform content and merchandising decisions

Assist with special events, pop-ups, collaborations, and other brand initiatives

Help create a consistent brand experience across the store and social media channels

Qualifications

Currently pursuing a degree in Marketing, Communications, Fashion, Business, Media, Entrepreneurship, or a related field

Strong interest in fashion, social media, retail, branding, or content creation

Comfortable appearing on camera or filming others

Familiarity with Instagram and TikTok; experience with RedNote/Xiaohongshu is a plus

Basic video editing or design experience using tools such as CapCut, Canva, or Adobe Creative Suite is a plus

Friendly, proactive, detail-oriented, and comfortable interacting with customers

Able to work independently and contribute ideas in a fast-moving small-business environment

Reliable transportation to our Santa Monica boutique

Availability for occasional weekend shifts, store events, or content shoots

Mandarin Chinese proficiency is preferred but not required

No formal retail or marketing experience is required. We value creativity, initiative, reliability, and a willingness to learn.

What You Will Learn

How to develop social media content for a consumer fashion brand

How content performance connects with store traffic and customer behavior

Short-form video production and brand storytelling

Influencer and community outreach

Retail sales, styling, merchandising, and inventory operations

How an emerging fashion business launches products and builds its U.S. audience

How a small entrepreneurial team makes real-time marketing and operating decisions

Interns will receive direct feedback, hands-on training, and opportunities to take ownership of projects that can be included in a professional portfolio.

Application Requirements

Please submit:

Your résumé

A short introduction explaining your interest in fashion, social media, or retail

Links to any relevant social media accounts, videos, photography, design work, or portfolio materials, if available

Candidates selected for an interview may be asked to share two or three content ideas they would create for Basia Mille.

Basia Mille is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to creating an inclusive working environment. CPT/OPT documentation support may be available for eligible international students, subject to school and immigration requirements.