Marketing Specialist

I. Overview

General Wholesale Inc. is seeking a creative, strategic, and results-driven Marketing Specialist to lead the company's marketing initiatives, strengthen brand awareness, and produce high-quality digital and print marketing materials. The Marketing Specialist will develop campaigns, create engaging content, support sales initiatives, and maintain a consistent brand identity across all communication channels. The ideal candidate is highly proficient in Figma, Canva Pro, and Adobe Creative Suite.

II. Scope of Services Required

1. Marketing Strategy & Brand Management

• Develop and execute marketing strategies aligned with company objectives.
• Maintain and strengthen the General Wholesale Inc. brand identity.
• Create marketing campaigns to generate leads and increase customer engagement.
• Assist with product launches, promotions, and seasonal campaigns.
• Conduct competitor and market research.
• Monitor marketing trends and recommend new initiatives.

2. Graphic Design & Visual Content

• Design social media graphics and promotional campaigns.
• Create brochures, flyers, catalogs, banners, and sales materials.
• Design email marketing templates.
• Develop digital advertisements for Meta, Google, and LinkedIn.
• Produce product presentations and corporate materials.
• Ensure all marketing assets follow company branding guidelines.

3.Website & Digital Media

• Design website banners and landing pages using Figma.
• Create UI mockups and marketing wireframes.
• Collaborate with developers to improve website user experience.
• Maintain website graphics and promotional content.
• Optimize digital assets for desktop and mobile.

4. Social Media & Content Marketing

• Develop monthly social media calendars.
• Create content for Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Design reels, stories, promotional videos, and campaigns.
• Write compelling marketing copy.
• Monitor analytics and optimize performance.

5. Sales & Marketing Support

• Design sales presentations and pitch decks.
• Produce product catalogs and promotional literature.
• Create trade show and event marketing materials.
• Support the sales team with branded proposals.
• Coordinate campaigns with vendors and suppliers.

6. Ongoing Marketing Support

• Manage multiple marketing projects simultaneously.
• Coordinate internal marketing requests.
• Update marketing materials as products evolve.
• Maintain organized marketing and design files.

III. Key Responsibilities

• Develop and implement annual and quarterly marketing plans.
• Collaborate with management and sales teams to support business growth.
• Design professional marketing materials for digital and print.
• Maintain consistent branding across all platforms.
• Create engaging visual content that increases customer engagement.
• Assist in product photography, promotional videos, and digital storytelling.
• Analyze campaign performance and recommend improvements.
• Stay current with marketing technologies and design best practices.

IV. Required Skills & Qualifications

• Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or related field (or equivalent experience).
• Minimum 3 years of experience in marketing and graphic design.
• Strong portfolio showcasing marketing campaigns and design work.
• Expert proficiency in Figma, Canva Pro, Adobe Photoshop, Adobe Premiere Pro, Illustrator, and InDesign.
• Experience creating B2B and B2C marketing campaigns.
• Excellent understanding of branding, typography, color theory, and layout.
• Strong communication, organization, and time-management skills.
• Ability to manage multiple projects and meet deadlines.

V. Preferred Personal Attributes

• Creative and detail-oriented.
• Self-motivated and proactive.
• Strong problem-solving skills.
• Collaborative team player.
• Passionate about branding and marketing innovation.
• Thrives in a fast-paced environment.