Business Development (Sales) Associate

Middle Market Information is a leading media, events, and data company serving professionals in the middle-market M&A and private capital ecosystem. Through our flagship brand Mergers & Acquisitions, TheMiddleMarket.com, newsletters, webinars, and live events, we connect investment banks, private equity firms, lenders, advisors, and service providers with timely intelligence and targeted audiences.

We're looking for an ambitious early-career sales professional who wants to build a career selling advertising, sponsorships, events and subscription solutions to executives in the M&A community. 

Role Overview

This role is ideal for someone who enjoys closing sales, building relationships, developing new business opportunities, and working with executives across private equity, investment banking, consulting, legal, accounting, lending, technology, and professional services firms.

The successful candidate will help identify prospects, generate meetings, support proposal development, and contribute to revenue growth across our digital, newsletter, event, and thought-leadership platforms.

Key Responsibilities

Business Development & Prospecting

• Identify and research prospective advertisers, sponsors, and strategic partners.
• Build and maintain prospect lists using CRM tools and industry databases.
• Conduct outreach via email, LinkedIn, phone, and industry events.
• Schedule meetings and introductory calls with decision-makers.

Sponsorship Sales Support

• Assist in developing sponsorship proposals, media plans, and partnership recommendations.
• Coordinate with marketing to create customized solutions for prospective clients.
• Support negotiations and contract execution.
• Track sales pipeline activity and maintain accurate CRM records.

Account Development

• Help manage existing advertiser and sponsor relationships.
• Identify opportunities for renewals, upsells, and cross-selling.
• Assist in campaign planning and sponsorship fulfillment.
• Participate in client meetings and post-campaign reviews.

Market Intelligence

• Monitor trends within private equity, M&A, private credit, investment banking, and professional services sectors.
• Research competitor offerings and sponsorship opportunities.
• Provide feedback on emerging advertiser categories and partnership opportunities.

Events & Industry Engagement

• Represent the company at conferences, webinars, and networking events.
• Help recruit sponsors and speakers for industry programs.
• Support execution of virtual and in-person events. 

Qualifications

Required

• Bachelor's degree or equivalent experience.
• 1-3 years of experience in business development, sales, account management, advertising sales, event sponsorship sales, or related fields.
• Strong written and verbal communication skills.
• Excellent organizational and follow-up abilities.
• Comfortable conducting outreach and engaging with senior executives.
• Experience using CRM platforms (we use ActiveCampaign) to manage pipeline.

Preferred

• Experience in B2B media, financial services, professional services, events, or marketing partnerships.
• Familiarity with private equity, M&A, investment banking, lending, or related industries.
• Experience selling sponsorships, digital advertising, events, webinars, or research programs.

What We’re Looking For

This position is well suited for someone who is naturally curious, highly organized, and energized by relationship-building. You enjoy connecting people, uncovering opportunities, and helping organizations achieve their marketing and business development goals. You are also comfortable in a sales setting and not afraid to ask for the sale. You are comfortable speaking with senior executives and are motivated by both professional growth and financial rewards. Most of all, you are outgoing, work hard, and goal-oriented to achieve success. 

Preference will be given to those located in or around New York City, as this is where a significant portion of our clients and prospects are located and you will need to arrange in-person meetings to achieve success.